"I wanted to understand we hit our quarter-over-quarter customer and revenue growth in Q1 with our plan or with Covid. We expect growth to persist," the Deutsche Bank's analyst team covering the meal-kit sector wrote.īlue Apron's first-quarter performance was encouraging to Kozlowski, because she said it was not primarily driven by the coronavirus delivery surge. "There is increasing demand from recurring customers who are ordering more frequently and incremental demand from new customers who are looking at the category as an alternative way to source and secure meals. The 25,000 active customers it added in Q1 were its first net positive growth in that metric in two years, according to Canaccord Genuity, due to Covid-19 demand. In a recent meal-kit sector analysis, Deutsche Bank noted that Blue Apron now expects Q2 revenue to be up in the "high single digits" to $130 million and that would make "the first quarter of growth for the company since its operational issues began in mid-2017." Meanwhile, Instacart has surged in the online grocery category. DoorDash, in particular, has used the crisis to gain an ever greater position of dominance in meal delivery. Restaurant delivery has seen the third-highest growth of online orders behind electronics and groceries, according to Earnest Research.Īccording to the data, Blue Apron trails DoorDash, Grubhub, Uber Eats, Postmates and HelloFresh.
Uber 's reported bid for Grubhub speaks to the broader push to consolidate delivery models at the time, and as gains are accruing for some companies quicker than others during the pandemic. The moment is ripe for big moves to cement industry dominance.
We have temporarily shifted some of our marketing dollars to ramping up production and engaging our existing customers with content, social engagement and support for staying at home," Blue Apron noted during its recent earnings call.īlue Apron is hiring more temporary staff for its fulfillment centers and reducing the variety of recipes on offer so they can handle more orders. "While marketing remains an essential part of our business, we have slowed and adjusted our marketing spend based on the heightened demand we've been seeing. That marketing spend also has faced pressure from the unexpected coronavirus surge. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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